
Let's break down the Occult symbolism of the logo.
The oval shape is the feminine form, symbolic of the divine feminine in iconography and a simple variant of the feminine womb shape of the circle. The color red signifies the goddess. The OXO logo resembles the head of an owl, with big staring round eyes, and the owl is identified with Minerva. With the X inside the oval, and being flanked by the pair of O's, the Goddess who grants all desires is invoked.
As the influential Occultist, Kenneth Grant, noted in his book, "Aleister Crowley and The Hidden God":
“There is a legend known to Initiates concerning the secret abode of the Goddess: The Spirit of Nodens - God of the Great Deep - flashed forth as lightning from the depths and formed a throne in celestial realms - a seat of stone - whereon the Goddess was established. She ruled from the throne of stone which Nodens had fashioned, and about her the temple of Nu-Isis grew into being…
The Heart of the Sigil of Nodens is identical with the Mark of the Beast: (X), the fusion of O and X which produces the lightning flash. Nodens is the God of the Great Deep or Abyss, microcosmically identical with subconsciousness. He reigns over the Abyss and controls and harnesses its lightnings. "Flashed forth as lightning from the depths" describes the act involved in the establishing of the Scat. The Seat of Stone is lsis, and upon this foundation the Goddess is established and rules the heavens, the earth and the deeps beneath the earth. In other words, the Goddess who grants all desires is invoked by the union of the X and the O (the Phallus and the Kteis), the Scat being the vehicle of her power.
Isis is therefore her vehicle, for Isis bears the fire of Nodens within her womb, and her vehicle in the macrocosm is the transplutonic planet known to occult tradition also as Isis.”
The Heart of the Sigil of Nodens is identical with the Mark of the Beast: (X), the fusion of O and X which produces the lightning flash. Nodens is the God of the Great Deep or Abyss, microcosmically identical with subconsciousness. He reigns over the Abyss and controls and harnesses its lightnings. "Flashed forth as lightning from the depths" describes the act involved in the establishing of the Scat. The Seat of Stone is lsis, and upon this foundation the Goddess is established and rules the heavens, the earth and the deeps beneath the earth. In other words, the Goddess who grants all desires is invoked by the union of the X and the O (the Phallus and the Kteis), the Scat being the vehicle of her power.
Isis is therefore her vehicle, for Isis bears the fire of Nodens within her womb, and her vehicle in the macrocosm is the transplutonic planet known to occult tradition also as Isis.”


In simple Occult gematria, O+X+O = 15+24+15 = 54, so OXO is signaling Code 54, the Love Code, which we learned from our study of the incredibly deep Occult film, The Lake House. (


Being represented in the OXO brand with the popular kiss and hug symbols of X and O, this layering is actually very potent, supernaturally. It's not just romance that's in view, its the romancing of the god and goddess, which is really, Lucifer, to the Illumined magicians who cast their spells in the promotion of this kind of symbolism.


When the pair of letters O are interpreted as eyes, the X between them marks the spot that identifies the third eye, which is also called the Eye of Horus.
As typical of Horus Eye signaling, the practice of ritual sodomy is implicit in the encoding of the squaring of the circle. The oval is the flattened circle, which is squared by being quartered by the central X.
The magick circle cast by witches is called the squared circle, which is divided into the 4 quadrants by the cardinal directions and watchtower guardians identified with the four elements. The OXO logo is a magickal sigil. This bubble of the cast circle contains and intersects heaven and earth and this OXO logo is very much a space/time symbol because the X signifies space in connection with the time signaling O.
The signaling of the mark of the beast appears in the X fused with the O, as already mentioned, and also in the gematria of OXO. Applying the simple reduction, the value of O reduces to 6 because O=15 and 1+5=6. The value of X also reduces to 6, as X=24 and 2+4=6. OXO thus resolves to 666, which is linked to the mark of the beast in Revelation 13:18.
16 And he causes all, the small and the great, and the rich and the poor, and the free men and the slaves, to be given a mark on their right hand or on their forehead, 17 and he provides that no one will be able to buy or to sell, except the one who has the mark, either the name of the beast or the number of his name. 18 Here is wisdom. Let him who has understanding calculate the number of the beast, for the number is that of a man; and his number is six hundred and sixty-six. ~ Revelation 13:16-18

Having this insight into the Occult meaning of the logo gives insight into its context. The OXO company was acquired in 2013 by, Helen of Troy Limited. If you understand about Helen of Troy, the Goddess connection could hardly be more evident. According to the legend known as the Judgment of Paris, during a banquet held by Zeus, Zeus deferred the judgement in a beauty contest to the Trojan mortal, Paris. Between the three goddesses, Hera, Athena and Aphrodite, Paris chose Aphrodite because she bribed him with the offer of the object of his affections, Helen of Sparta, who later became known as Helen of Troy. Is OXO really about the Goddess of Love, and code 54? Yes, it is!
Sam Farber started OXO with his son, John. Sam's father, Louis Farber, established Farber Brothers, which sold serving ware. His uncle, Simon Farber, founded Farberware, which manufactures kitchen appliances and cookware. Prior to founding OXO, Sam founded Copco, which manufactured enamel-coated, cast iron cookware. The Farbers were a family of wealthy merchants and Sam was definitely in the family business. Sam was Harvard educated, Ivy League, elite.
If he was a member of a secret society, it's a secret that Google searches are not designed to give up easily. What is easily discovered, however, is that Sam was a major collector of outsider art, Art Brut, including works by Henry Darger. (Inside The Dark And Twisted Alternate Universe Of Outsider Artist Henry Darger)


Hello Bob - I just thought I'd add that OXO that appeared during Madonna's now infamous Superbowl ritual. The very giant emblem on her stage was a type of the oxo. The link is here - https://donnasummerknights.files.wordpress.com/2014/05/x-madonna.jpg
ReplyDeleteIt's always a blessing to study with you. Warmest regards to you and Aaron. Blessings TH
https://www.youtube.com/watch?v=NL0tRHvBlQQ
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