Part 1 - See, it's the "i" of Horus!

The Antichrist Beast and the mark of the Beast plot is frequently embedded within the branding imagery saturating our environment, in logos, stylized titles and ad copy that promotes and advances those agendas. The eye of Horus (aka Osiris or Ra) is one very popular class of imagery leveraged in this scheme. This post begins an overview and a survey of the "eye of Horus" class. There's probably more to this than I know, but here's what I can share confidently.

This class covers a range of forms that includes the stylized "falcon" eye and more general representations of eyes, plus in ad copy, references to sight or perception. Certain letters and combinations involving the letters O, R, i, and X are commonly employed in this scheme. Often, a swirl or arc will call out one or more of these letters to our attention. The "O" appears as the eye when there is an element inside as a pupil. The "i" is a homonym of "eye," making this usage a matter of simple substitution. The "i" also resembles the figure of the pyramid with its detached capstone, the dot being the capstone eye. Yet another letter "i" signal is the number 9, comparing to how the letter "f" signals 6 due to their positions in the alphabet. The R and X suggest elements of the eye as styled like the markings on the Peregrine falcon. Often, waves are pictured radiating outward from the symbolic eye.

The version from Osirix could hardly be more plain.

Time Warner Cable has an obvious version of the Eye of Horus. Their slogan should be interpreted in this context.


In a study titled, Pharmaceuticals -The Sorceries of Babylon, I present the historical connection between the popular symbol for a prescription medication and the ancient gods. You can see how the Osirix branding relates closely.

A brand of bed mattress called Miralux has a variant (bottom right of ad). See the leg of the R curling under to cross the X? Notice how the leg curl motif of the perigrine eye is picked up in the "S" letters of the seller's name. Notice how the other three accompanying brands are each an eye. Why is mattress branding so focused upon Horus? It's his regeneration that's in view, from what's akin to the sleep of death. Recall the reclining slumbering giant pictured in Charlotte NC's Bank of America Corporate Center lobby panel?

The ubiquitous registered trademark symbol is another variant of the Eye of Horus. These appear so frequently we don't even notice them.

The "walking eye" that was such a popular branding for the likes of Columbia, CBS and Sony is actually the Eye of Horus.

The *[Ho]Rus branding for these merchants is raising up young families in an ancient mystery tradition.



The second chapter of Thessalonians teaches us about the mystery of lawlessness, describing the effectual working of the likes of the Eye of Horus symbols.

6) And you know what restrains him [the man of lawlessness] now, so that in his time he will be revealed.
7) For the mystery of lawlessness is already at work; only he who now restrains will do so until he is taken out of the way.
8) Then that lawless one will be revealed whom the Lord will slay with the breath of His mouth and bring to an end by the appearance of His coming;
9) that is, the one whose coming is in accord with the activity of Satan, with all power and signs and false wonders,
10) and with all the deception of wickedness for those who perish, because they did not receive the love of the truth so as to be saved.
11) For this reason God will send upon them a deluding influence so that they will believe what is false,
12) in order that they all may be judged who did not believe the truth, but took pleasure in wickedness.
2 Thessalonians 2:6-12

The Greek word used in verse 7 for mystery is Strongs G3466: "musterion."
1) hidden thing, secret, mystery
a) generally mysteries, religious secrets, confided only to the initiated and not to ordinary mortals

Not long ago, I had little awareness of the mystery traditions and the influence of the esoteric architecture and design elements decorating our world. The nature of the mystery of lawlessness is becoming familiar and the working much more easily recognized.