Monday, March 21, 2016

Decoding: TaxAct

Can you identify the Occult symbolism in the TaxAct branding? From a marketing standpoint, the graphic represents the brand well because the white arc cuts the x to isolate what looks like a red checkmark on top, which is fitting for a business that deals with checkboxes on tax forms. The black and red colors are familiar to accountants. If you're operating in the black, your business is making money. If you're operating in the red, your business is losing money. Reading as we do from left to right, you're going from being in the red to being in the black, which is of course seen as a very positive direction. If you look closely at the white space itself, you'll see how that arc is part of another checkmark, one that begins tracing along the edge of the letter a. This one is much harder to see, right? It's similar to the hidden arrow in the whitespace of the FedEx branding.

TaxAct has a very clever design, but there's more hidden here than a pair of checkmarks and colors linked with accounting!

In his comment, Erin ID'd the white arc cutting through the X as the XO MOB. Indeed, that's the main theme! The checkmarks and the fundamental Cross Circle image are what the minimalist or high impact version of their branding features, like you see here marking a TaxAct sponsored NASCAR teams pit crew uniform.

The white arc cuts through the X to position the cross on the circumference, which generates a very potent symbol! Enhancing it even further through redundancy and increased subtlety, with their choice of fonts, the little letter t at the end adds another instance that is so common that you hardly notice its peculiar feature. It's a cross with a rounded ascender that implies a circle. It's a cross circle, and again, with the cross on the circumference. That symbol is subtle, common, and potent. That little letter t is involved in another subtle XO combo because the cross is adjacent to the round letter c. At the other end, a similar XO combo appears with the upper-case T as a Tau cross, adjacent to the round letter a. The construction of that letter a may be seen as composed of crossing circles - and should be, given the other instances in the context.

I see, in the extended leg of the x, a distinct matching to the letter A that it's paired to by the arc. This suggests the triangle or pyramid form. (Not unlike the recently decoded logo for Pearle Vision.) When you're thinking about taxes you're usually thinking about money and the government. The most common denomination of the Federal Reserve Note features just such a form!

The truncated pyramid framing the xA of TaxAct implies the floating capstone with the illuminating all seeing eye. It's the most widely recognized symbol of the Illuminati, one that resonates with the XO imagery of the TaxAct branding because the pyramid is a model of the beast and his kingdom will be populated by those who receive his mark, the MOB symbolized by the XO.

We may see a Code 666 in the whitespace under the X because the equilateral triangle has internal angles of 60 degrees each. 60+60+60 ~ 666. Revelation 13:18 - MOB - supporting the XO MOB.

I suspect the designers of the TaxAct logo came short of bringing the extension of the X to the full height of the letter A to provide more subtlety, a degree of obfuscation so the truncated pyramid wouldn't be so obvious. What this feature also does is serve to give more weight or emphasis to the letter A.

A = One = Monas

Knowing the importance of the Monas (or Monad) to those who have expertise with Occult brand imagery, the emphasis placed on the first letter of the alphabet speaks to me, in this context, of the honoring of the supreme value of the ONE, which is called out on the ONE dollar Bill as the GOD in whom they TRUST. A star is implied around the pyramid that indicates, MONAS.

A Registered Trademark symbol appears in this version of the logo. This symbol always presents Code 33 because the letter R and the circle around it as an O produce 33 as 15+18. The symbol is typically used as a darkened moon Eye of Horus in a Harmerty signaling, and so it is, here. Where is the bright and seeing sun eye that pairs with it? There are actually 2 versions that are central and related. One is the implied capstone above the xA with its inherent glowing all-seeing Eye of Horus. We already know that the designers value the white space because it conceals and reveals a subtle checkmark, right? The whitespace capstone is implied and it has significant value in the Occult symbolism. Again, the seeing eye is inherent. The other sun eye is defined by the white arc. It's the rising sun, the bright sun eye of the sky god Horus. You might also see that arc as the slit of a reptilian eye.

The XO and Horus Eye symbolism has to do with the production of Horus through the union of Osiris and Isis. The color red is the primary goddess color. The weighting of the extension of the X hints at the form of a letter y. It's kind of an XY, and that combo is identified with reproduction, with genetics, the X and Y sex chromosomes. Sex magic and the presence of the goddess are signaled in each instance of the XO.

The influential Occultist, Kenneth Grant, recorded the following insight about the union of the X and O in a book published in 1992, titled, "Aleister Crowley and The Hidden God."

“There is a legend known to Initiates concerning the secret abode of the Goddess: The Spirit of Nodens - God of the Great Deep - flashed forth as lightning from the depths and formed a throne in celestial realms - a seat of stone - whereon the Goddess was established. She ruled from the throne of stone which Nodens had fashioned, and about her the temple of Nu-Isis grew into being…”

“The Heart of the Sigil of Nodens is identical with the Mark of the Beast: (X), the fusion of O and X which produces the lightning flash. Nodens is the God of the Great Deep or Abyss, microcosmically identical with subconsciousness. He reigns over the Abyss and controls and harnesses its lightnings. "Flashed forth as lightning from the depths" describes the act involved in the establishing of the Scat. The Seat of Stone is lsis, and upon this foundation the Goddess is established and rules the heavens, the earth and the deeps beneath the earth. In other words, the Goddess who grants all desires is invoked by the union of the X and the O (the Phallus and the Kteis), the Scat being the vehicle of her power.”

“Isis is therefore her vehicle, for Isis bears the fire of Nodens within her womb, and her vehicle in the macrocosm is the transplutonic planet known to occult tradition also as Isis.”

Another Occult layer inherent in the TaxAct branding is also linked to the OTO, through gematria. When A is 1, TAXACT calculates to 69, which is what I've considered to be the 2 digit number signaling the MOB transformation. Right. There's that theme again. A 69 is also equated with a 66, signaling the Abyss. (Nodens, god of the abyss) When Z=1, the gematria of TAXACT is 93. That number is the gematria of THELEMA (will) and AGAPE (love) and therefore is very special (93 (Thelema)) to those Luciferian illumined who honor the Occult religion of the influential warlock Aleister Crowley. According to a current Wikipedia entry on the Ordo Templi Orientis: "Originally it was intended to be modeled after and associated with European Freemasonry, such as Masonic Templar organizations, but under the leadership of Aleister Crowley, O.T.O. was reorganized around the Law of Thelema as its central religious principle. This Law—expressed as "Do what thou wilt shall be the whole of the Law" and "Love is the law, love under will"—was promulgated in 1904 with the writing of The Book of the Law."

The relatively overt checkmarks and the economic sign of the movement from red to black signals positives. This imagery attracts folks to TaxAct. Yet, you've seen what it means when you interpret the symbolism in the ways of those who are responsible for it. This branding with images is all done contrary to the 2nd commandment. We have been warned not to make such graven images. What this logo is really doing is like so many others out there - inviting drawing and welcoming us through the pharmakeia of Mystery Babylon to join with them in approving and getting on with the XO MOB and Horus Eye schemes.

Are you getting better at seeing what you're looking at and staying mindful of what it means?