Saturday, August 31, 2013

Decoding the Dunkin' Donuts - Charcoal Donut

A new Dunkin' Donuts ad has caused some outrage.

BANGKOK - A leading human rights group has called on Dunkin' Donuts to withdraw a "bizarre and racist" advertisement for chocolate doughnuts in Thailand that shows a smiling woman with bright pink lips in blackface makeup. The Dunkin' Donuts franchise in Thailand launched a campaign earlier this month for its new "Charcoal Donut" featuring the image, which is reminiscent of 19th and early 20th century American stereotypes for black people that are now considered offensive symbols of a racist era. In posters and TV commercials, the campaign shows the woman with a shiny jet black, 1950s-style beehive hairdo holding a bitten black doughnut alongside the slogan: "Break every rule of deliciousness."” (Dunkin' Donuts criticized for 'racist' ad campaign)

If those offended by that could see beyond the suspicion of racism they might become even more offended! The caption that best fits this ad comes from an entry in Aliester Crowley's diary, who was known to be fully devoted to the breaking of every rule.

Oh, how superior is the Eye of Horus to the Mouth of Isis!” – Aleister Crowley (1916)

What he meant by that is just what Dunkin' Donuts means by illustrating similar metaphors, the Charcoal Donut and the woman's pink lips. To anyone familiar with Crowley's reputation and works, there is no doubt that he is comparing sodomy to vaginal intercourse. The Dunkin Donuts ad, likewise.
  • Charcoal Donut = the Eye of Horus = anus
  • The woman's pink lips = the Mouth of Isis = vagina

One clue is how the designers connected these two symbols with the string of letters. I can't read that language, but perhaps that's where it says, "Break every rule of deliciousness." The connection is in how the two elements are both orifices that may be used for intercourse. It's not just about putting food in the mouth. The act of “eating” may be taken in a reproductive and sexual sense, as it is biblically. (Who is Cain's Father?) The one who inspires folks to create ads like this most certainly knows it, too!

This ad smacks of Eve in the Garden of Eden, who broke the “rule of deliciousness” and ate of the forbidden tree. She appears without clothing. There's a bite out of the “forbidden fruit”! She has shining eye makup to illustrate that her eyes have been opened by the shimmering shining one, the serpent Nachash. She conceived Cain through vaginal intercorse, but her eyes were opened through anal intercourse, as Adam's also were.

A symbol of ritual sodomy appears in the dramatic hairstyle, which can be generally described as a big knot on her head. The knot, bow or tie symbol highlights how sodomy binds the victim to the sodomizer, creating a very strong allegiance between them and the agency represented in that context.

There are more Occult signals in this ad that reference Isis and the sex magick of the ancient Egyptians. At the upper right, the letter pairing of C &D is emphasized to us. It's the acronym of “Charcoal Donut,” and the D of “Donut” has been lined up right under the second c in “Charcoal.” The CD transforms to 34, the gematria values, to signal the union of 3-Osiris and 4-Isis that produces 5-Horus. (47th Problem of Euclid) If that doesn't make sense, I recommend reading the series about signs of Horus worship on this blog.

On, aka Helios, the city of worshiping the sun god is named here. Appearing in the word, Donut, “ON” is framed by the dropped D and the final letter of “Charcoal.” In accord with that observation, I believe the letter combo “ao” is identifying Helios, as a variant spelling of his name.

Opposite that, in the lower left corner, the hand holding the donut is signaling the same esoteric message. Her index finger is suggesting a right triangle, which must be the symbolic 3.4.5 Pythagorean triple because its those digits she's holding together to complete the signal.

If one were to interpret that same hand sign as a version of the 666 signaling “OK” kind, I don't think that's any stretch at all.

Have you seen any evil looking “Coffee and Donuts” signage in your neighborhood calling out the CD or DC combo in some obvious and redundant way?

The last thing I want to note about this ad is the slogan, ENJOY YOUR MOMENT. Given the ad's focus on Crowley and sodomy, I suspect some NLP here encouraging evil acts that honor Horus.


Their “donut dunkin” is really about sodomizin'.

Before the Charcoal Donut, Dunkin' Donuts used another in a sodomite promotion leveraging the “chocolate starfish” metaphor. I wrote about the symbolism of the Undercover Black Cocoa Donut and Black Cocoa Creme Iced Coffee here, in Part 19 - The Sodomite Gateway - Dirty Pastry Tales - Undercover Black Cocoa Donut and Limp Bizkit.

I wrote again later of this company and a competitor, Krispy Kreme, whose brand is also sodomite. See Part 41 - The Sodomite Gateway - I Donut Want to See That Again

Hollywood is onboard with the donut metaphor. Have you seen Disney's Wreck-It Ralph, featuring Wynchel and Duncan? Decoding Disney's Wreck-It-Ralph


  1. Mr. Schlenker, I see a few possibilities.

    First, the goddess Nut is the mother of Isis and Osiris. To "do" nut, or have sex with Nut, creates Isis and Osiris, and therefore brings closer the Aeon of Horus.

    Second, in the blackface advert, the D of donut connects with the o of donut and the o of charcoal, creating do do, an anal excrement reference.

  2. You guys are good at guessing the mysteries. They play fake God and goddess. Fake king and queen. False light or corrupt demurige. Jesus has King reference and his bride the church,jesus mysteries. Jesus in union, maybe.